News from the cricket farm... A Name Change!

[smrpilot]

View this email online​

THANK YOU FOR JOINING THE RAM REV INSIDER+ PROGRAM​ We appreciate your interest in the Ram REV Insider+ program and thank you for becoming a valued member. The Ram Brand is transitioning to the next generation of vehicles—designed to empower customers with greater freedom of choice. Our multi-energy platforms, alongside our existing offerings, are engineered to support a range of powertrain options. This strategic direction continues as we evaluate the needs of our customers and the impact of recent economic developments. In response to customer feedback, and rapidly slowing industry demand for full-size BEV pickups, the brand is discontinuing development of the battery electric Ram 1500 (Formally known as the Ram 1500 REV). We are also changing the name of our other future Ram Truck, formerly called the Ram 1500 Ramcharger, to Ram 1500 REV. Ram 1500 REV The World’s First-Ever Range-Extended Full Size Electric Pickup Truck1 As a Ram REV Insider+ member, you will continue to receive priority access to place your order before the general public. While the name has changed, your early reservation remains valid, and you’ll have the opportunity to select the model that best suits your needs. If you have any questions or wish to request a refund, please contact Ram REV Insider+ Headquarters Customer Support at 800-763-2142. Thank you for your continued support. We look forward to sharing more updates with you soon.

 

[revvedup]

I received the email today also. It's the first email they ever send me. I think it's wrong that they changed the to the name that the full BEV had.

 

[smrpilot]

I agree, I'll probably still refer to it as the Ramcharger anyway. But maybe they're reserving the Ramcharger name for a SUV version which would better align with the heritage of the model name. Who knows...